Uncover what
matters most

Employees want more than pay and perks.
They're after purpose, impact and meaning.
But most leaders are unsure...

What does purpose look like from the perspective of employees?

Which issues really matter most to our people?

How do we benchmark as a purposeful employer?

Purpose 9 is an employee diagnostic designed to help leaders 'lift the lid' on purpose inside the business.

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Designed for senior leaders of mid-size businesses with an employee engagement gap when it comes to purpose and positive impact, Purpose 9 is:

A ‘purpose health check’ for your workforce

An employee sentiment scan for your ESG/CSR

A benchmark for your purposeful workplace

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9 Markers

At the heart of Purpose 9 is a simple framework designed to gauge the levels of purpose and care within your business.

Shared purpose & values

Employee care & wellbeing

Diverse & inclusive workforce

Customer care & communication

Governance & finance

Treatment of suppliers

Waste & materials

Climate care

Communities, causes & charities

Purpose at a glance

Purpose 9 provides a single view of purpose in action across the business – from the perspective of your people.

Where it can take you

Leaders across a range of sectors are using Purpose 9 as the starting point of a journey where employee insight is key. This includes:

Revisiting purpose and values
Reimagining employee engagement
Sense checking external accreditation
Refreshing employer brand
Launching employee CSR programme
Cracking impact / sustainability strategy
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5 steps

Purpose 9 takes you on a step-by-step, self-led journey towards clarity around purpose inside the business.

1 2 3 4 5
1

Survey

A confidential survey with 31 easy-to-grasp questions that invite employees (and other internal stakeholders) to assess:

How important are these areas to me personally?

How effective is the business at delivering on them?

2

Data

Survey results are translated into a matrix plotting scores for the 9 markers against the following XY axis:

Perceived importance of each Purpose 9 marker

Perceived effectiveness of each Purpose 9 marker

3

Debrief & Report

Your dedicated purpose coach will debrief you on the results of your Purpose 9 assessment, focusing on:

Playing back key insights from the data

Identifying  key questions for leaders to consider

4

Workshop

Off the back of the debrief session, your purpose coach will host an interactive workshop in order to:

Identify priority areas to direct energy towards

Co-create your Purpose 9 roadmap with next step actions

5

Modules & Directory

With priorities and next steps identified, you will be offered next steps support in the form of:

Activation modules – targeted and time-bound programmes of support

Directory of experts – subject-matter specialist consultants & trainers

What leaders are saying

Here’s what just a few leaders have to say about their experience of Purpose 9:

"Purpose 9 provided an excellent blueprint to help us go on a journey of becoming a truly great place to work"

Liz Field

CEO, Personal Investment Management & Financial Advice Association (PIMFA)
"We wanted to provoke a leadership discussion about how we become a more purposeful company. Purpose 9 was perfect for that – I’m thrilled we used it! "

Anton Zawada

Group Human Resources Director, Devro Plc
"Purpose 9 is brilliantly simple. I wish we’d had this when I was at John Lewis. I can really see its value."

Sarah Gillard

CEO, Blueprint for Better Business (formerly Director of Purpose, John Lewis Partnership)
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And that's it.

No impenetrable reports, pricey consultants, or long-tail programmes. Simply the chance to uncover what purpose looks inside your business, and decide for yourself what happens next.

Purpose 9 is a collaboration between creative consultancy ABA and other purpose-led experts. To find out more please email hello@purpose9.io or call 01628 645000.